Why you should buy fewer (and better quality) clothes


I’m about to make a shocking statement, very shocking since this is a fashion blog. The other day, while organizing my closet, I thought: “I have too many clothes”. I know, it sounds like something that no woman would ever think or say, but yet I did. I’m not going crazy, I just realized that I actually own a lot of stuff and most of it are cheap, poorly-made clothes. I’m thinking about stop buying fast fashion (or at least buying less) and invest my budget in quality products.

So I decided to launch a campaign #BuyLessBuyBetter, and here’s 5 reasons to agree with me.

Garments last longer

The first and more obvious reason is that better quality clothes last much more than a season. Doesn’t bother you when that nice black dress has already turn grey after just two washing cycles? Those clothes usually end up forgotten in the closet, because it breaks our heart to throw them away since we literally just bought them. Don’t get me wrong, quality doesn’t necessarily mean spend a fortune. There are plenty of brands that sell good garments for a reasonable price.

You buy what you really need


I don’t know about you, but my closet is stuffed with clothes that I never wear. Recently, since I decided to buy less, I realized that I would think twice before purchasing anything. Which is good because I’ve bought stuff that I actually wear.

You will look more elegant

Quality matters. A fine cotton shirt beats a polyester one, hands down. Choose good quality garments and you will instantly look more elegant.

Fast fashion: the ethic issue

A 4,99 euro t-shirt is tempting for anyone. But have we ever asked ourselves how a brand can make money out of that? You cut on quality, of course. But also on the “productive cost”, which means people. Production is outsourced to poorer countries where wages are much lower, working conditions are unhuman and there’s a total disregard for the enviroment. In 2013 a building containing  clothing factories collapsed in Bangadlesh causing the death of 1135 people. It is considered the deadliest garment-factory accident in history. To learn more watch “The true cost”, a documentary that explores the impact of fashion on people and the planet.

Help your local production

In my original post at this point I wrote: “Buy made in Italy clothes”. That’s because I live in Italy (duh!). I’m not suggesting that you buy exclusively Italian garments (not  discouraging it either), what I’m saying is that buying locally could prevent exploitation of poorest countries and help the economy of yours.

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